GME FIZZ EXPR M MAC BBBY

From Yahoo Finance
….. But underneath the surface, one of the wildest trading days we’ve seen in some time broke out.
GameStop (GME) remained the day’s top story, as the stock continued its unbelievable run from the ~$4 per share range back in the summer to a whopping $76.77 as of Monday’s close.
In a story published Monday, Bloomberg’s Brandon Kochkodin chronicled the ongoing relationship between Reddit’s “wallstreetbets” (WSB) forum, and shares of the struggling video game retailer. In this story we find a fundamental case for buying the stock: A character from Michael Lewis’ famous book “The Big Short” (Dr. Michael Burry), an activist investor who also founded Chewy (CHWY), and along the way a redditor named “Senior_Hedgehog” plays a major role.
Truly a tale for the modern market.

As Yahoo Finance’s Ines Ferre has chronicled, the last handful of trading sessions have centered on the clash between WSB and GameStop’s short sellers. This saga continued on Monday.

But during the session, we also saw the breakout of a market-wide strategy to pile into names that investors are betting against en masse. According to data from FinViz, more than a dozen stocks with more than 30% of their outstanding shares sold short rallied more than 10% on Monday.

In other words, betting on companies that lots of investors are betting against was the biggest driver of single-stock moves to start the week.

Shares of La Croix-maker National Beverage Co. (FIZZ) rose more than 13% on Monday; more than 60% of the company’s stock is currently being sold short.

Some retail-related names were also caught up in this trade, as mall REIT Macerich (MAC) saw its shares rise more than 21% on Monday, while shares of Macy’s (M) were up 10%. More than 30% of both companies’ shares outstanding are currently sold short.
However, not all efforts to blow out the shorts succeeded on Monday.
Bed, Bath & Beyond (BBBY) — which has a short interest north of 60% — gained 1.5% on Monday, but not before some chicanery that saw shares rise as much as 50% in late-morning trade. Shares of BBBY, we should note, are up some 200% over the past six months.
And not every single-stock surge on Monday was tied to huge short interest. BlackBerry (BB), for instance, saw its stock spike by some 28% to start the week — causing the company to issue a statement explicitly stating that it had no news to report, and therefore no explanation for the rally. Just about 7% of BlackBerry’s outstanding shares are currently sold short.

Which brings us to beleaguered retailer Express (EXPR).
With a market cap under $100 million before Monday’s trade, this is a name that rarely gets much attention in the broader market. But a 131% rally to start the week changed that.
Before Monday’s open, Express shares were rocketing and the stock didn’t move all that much after the open. On Friday, the stock closed at $1.79 per share; on Monday, Express shares closed at $4.15.
Rarely does this kind of move come and go without explanation. But on Monday, the media and Wall Street analysts were left scratching their heads to explain this one-day double of a 1990s-era suburban mall staple.
“Express has been the subject of Reddit boards where users speculated [about] whether it could be the next GameStop, the video-game retailer that surged again today,” Bloomberg reported on Monday.

Leading everyone right back to where this day started: Reading Reddit and looking for the next big thing.