#Earnings, I am skipping this one due to the recent news-driven volatility. But if you want to try, over the last 12 reports, Biggest UP move: 18.4% , Biggest DOWN move: -9.2% , Average move: 9.2% . Based on current price of 473.00 and its largest move of 18.4%, its Max Proj UP move is to: 560.17 , and Max Proj DOWN move is to: 385.83. That is only based on past earnings. This is the first report after all of the e-coli news.